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Business and Entrepreneurship
Marketing (1/2 Unit)
An introductory course emphasizing key concepts and issues underlying the modern practice of marketing. The role of marketing in the organization and in society is analyzed and examined. The marketing process is analyzed through the five main decision areas of product, service, distribution, promotion and pricing.
Dual credit offered with MCC
Sports and Entertainment Marketing (1/2 Unit)
An in-depth look at the market-driven entertainment and sports industries. This course examines the dynamics of marketing various forms of entertainment, including product tie-ins, cross-promotion, branding of teams and persons, events, venues, entertainment marketing research, reputation management and the underlying factors of marketing communication strategy. Students will also learn legal issues and other challenges in marketing sports and entertainment products.
Pre-requisite: Marketing
Accounting (1 Unit)
Basic principles of financial accounting for the business enterprise with emphasis on the valuation of business assets, measurement of income and double entry accounting techniques for recording transactions. Students receive an introduction to the cycle of accounting work, preparation of financial statements, and adjusting and closing procedures.
Dual credit offered with MCC
Business Finance (1/2 Unit)
Surveys the role of financial management and covers basic principles and current problems in financing a business; studies the role of the financial manager and financial risks, returns, and objectives in the environment of financial institutions and the capital markets.
Personal Financial Management (1/2 Unit)
This is a practical course designed to prepare students to better manage their financial affairs. Topic covered will include financial planning, budgeting, retirement planning, buying a car, buying a house, using credit wisely, banking, investing-stocks, bonds, mutual funds, taxes, and insurance.
Dual credit offered with MCC
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